It’s Wacky Wednesday where a product is used in a way it is not intended!
Today it is not so much about a product but instead about color. I am amazed at how much color influences our decisions.
Way back when I was in college I had to take a marketing class. In that class was the science and psychology of color. We read and discussed what color can do.
For example when you are decorating your home the dining room is usually a red or brighter color. This is supposed to help with appetite. While the living room is a more calm color such as off white, light blue, or gray.
The same goes for advertising. When an ad wants you to take action the colors are usually brighter (yellows, reds, or oranges). And when they want to promote calm it is much more mellow of a color like blue, green, or white.
So why am I talking about all this? Here’s why. When you create a card and you are creating for a female you tend to have more pastel colors, pinks, or purples. For a masculine card you tend towards the black, white, grays, blues, and greens.
In the image below it is the exact same card but with a different color. It’s amazing how different each card looks by just changing the color.
To see how these cards are created and for a foil bonus please join me tonight at 7 pm for the Live on the Facebook page.
With inky fingers,